SEO Project Overview – Trading Company
Client Background
The client is a multi-category trading company engaged in the import, distribution, and supply of industrial and commercial products across regional and international markets. While the company had an operational website, its organic visibility was limited, resulting in low search rankings, minimal inbound enquiries, and weak digital presence compared to competitors.
The client required a structured SEO strategy to strengthen online visibility, improve keyword rankings, and generate consistent organic leads from search engines.
Project Objectives
The primary objectives of the SEO engagement were:
- Improve organic visibility for core trading and product-related keywords
- Increase website traffic from relevant, high-intent search queries
- Generate qualified business enquiries through organic search
- Strengthen brand credibility and authority in the trading segment
- Optimize website structure for long-term SEO performance
Scope of Work
SEO Audit & Analysis
- Comprehensive website SEO audit
- Competitor and industry keyword analysis
- Identification of technical and on-page SEO gaps
On-Page SEO Optimization
- Optimization of page titles, meta descriptions, and headers
- SEO-friendly URL structuring
- Content optimization for product and service pages
- Internal linking improvements
Technical SEO
- Website performance and speed optimization
- Mobile responsiveness and crawlability improvements
- Google Search Console and Analytics configuration
- Indexing and sitemap optimization
Content & Keyword Strategy
- Keyword mapping for trading, product, and category pages
- SEO-optimized content planning for service and blog pages
- Content alignment with search intent (informational, commercial, transactional)
Off-Page SEO
- High-quality backlink acquisition
- Business listing and citation optimization
- Authority building through relevant industry platforms
SEO Strategy
A data-driven SEO roadmap was developed to ensure sustainable growth in organic rankings. The strategy focused on:
- Targeting high-intent B2B trading keywords
- Strengthening category and product-level SEO
- Creating authoritative, search-optimized content
- Improving technical health for better crawl efficiency
- Continuous tracking and optimization based on performance metrics
Execution
- Implementation of technical and on-page SEO recommendations
- Content optimization across priority landing pages
- Regular backlink building and citation management
- Ongoing monitoring of keyword rankings and organic traffic
- Monthly performance reporting and strategy refinement
Results
- Significant improvement in keyword rankings across core trading categories
- Increase in organic website traffic from relevant search queries
- Higher visibility for product and service pages
- Growth in inbound enquiries through organic search
- Improved website authority and search engine trust